Hi Everyone and welcome to the new AZUMA website, I am going to start our blogs with an introduction to our team. The AZUMA team has been assembled to develop products in all tackle categories and is comprised of owner and innovator, Dickie Herbst, who previously served as the idea man and owner of XTOOLS. And of course myself, Melissa Link, I own Savvy Cats Design & Marketing and previously handled marketing for XTOOLS, I will be serving as Director of Operations & Marketing.
All of us will be posting to this blog at various times. We will try to update this quite regularly with questions we receive from anglers, new product information, new dealers opening, and all kinds of other topics.
We’re off to ICAST right now for the unveiling of our new brand, hope to see lots of you there.
Melissa Link
Director of Marketing
