Welcome!
Hi Everyone and welcome to the new AZUMA website, I am going to start our blogs with an introduction to our team. The AZUMA team has been assembled to develop products in all tackle categories and is comprised of owner and innovator, Dickie Herbst, who previously served as the idea man and owner of XTOOLS. And of course myself, Melissa Link, I own Savvy Cats Design & Marketing and previously handled marketing for XTOOLS, I will be serving as Director of Operations & Marketing.
All of us will be posting to this blog at various times. We will try to update this quite regularly with questions we receive from anglers, new product information, new dealers opening, and all kinds of other topics.
We’re off to ICAST right now for the unveiling of our new brand, hope to see lots of you there.
Melissa Link
Director of Marketing
September 23, 2008 at 10:47 pm
Hello fishermen,
I would like all of you know the people that Azuma has in place. They are not office people who can not wait to go play golf all the time. They are true fishermen. I am sure when they design a new bait they can’t wait to field-test the bait in some lake are pond near by. I know one thing for sure I will be buying A zuma in the years to come. Not because I know each of them,because I do know they care a great deal about the product working at it best. And bass wish to all that understand what I’m saying
Mark S.
January 17, 2009 at 12:46 pm
Great move on landing some of the BEST freshwater professional bass fishermen in Florida. I am refering, of course, to the Lane brothers (Arnie, Bobby and Chris). Not only will this improve Azumas exposure to anglers across the state of Florida but, am sure the country as well. The products look great and I look forward to tieing one on and catchin’ a hog!
February 15, 2009 at 3:25 am
I met Melissa and the team at ICAST. I am a kayak fisherman and the tackle system immediatley caught my eye. Then I saw the WAKE-Z. I got two models and put them through the ringer this year. I can say without a doubt that this an awesome bait. I have caught largemouth, striper, redfish, trout and even had a flounder when waking it shallow. I fished the lure in the flats at night and destroyed the reds and deflected it off wood for bass in the fall. I have to say that I have a ton of ideas for situations to use it in the future. Thanks for making a great lure!
February 15, 2009 at 5:42 pm
Thanks for the wonderful comments Chad. If you have any pictures please send them over and we will post them on the website. It is great to get some feedback from a Kayak angler. Also, what color bait were you fishing with?
February 21, 2009 at 11:51 pm
azuma team these new lures look realy sharp I can’t wait to purchase a few in each catagory and start to catch Big Luke and his cousins. Good Luck!
March 29, 2009 at 12:49 pm
I am very exited about becoming a member of the Azuma team and cannot wait to get on the water with the new baits. Not only that after meeting with Dickie Herbst and seeing the full line of baits that Azuma has to offer and the Quality that has been taken in the development of these baits and the actions that they can produce let me tell you, They will catch FISH!!!!